WHY US?
Our average client experiences a 96.2% increase in demand gen and a 63% increase in sales when compared to their results from previous PR efforts.
Our roots are in marketing
Ask any traditional PR firm about
sales enablement, and they will balk.
Lucky for you, we speak conversion optimization as fluently as we do communications. Most PR firms come from a communications-only background. They get press hits for their clients and call it a day. But talking to the media isn’t enough. Without a strong marketing strategy, press hits spike and fade out.
Our roots aren’t in PR. They are in marketing.
We added earned media after seeing how PR is, by far, the quickest way to build credibility and create awareness.
We weave earned media into our holistic strategy-first marketing plan so that it works in tandem with our paid, owned, and shared strategies.
We are the world’s first and only
sales-enabled PR agency.
If you want straightforward communications, you can pick from hundreds of other agencies. But if you want PR that actually creates demand, nurtures leads, and drives revenue—you are in the right place.
Traditional PR
- Fixates on placements (Any press hit will do.)
- Focused only on top of funnel
- Focuses on analysts and traditional journalists at the expense of influencers and true economic buyers
- Minimal understanding of marketing and sales strategies
- Reactive—they wait on you to bring them “newsworthy” topics
- Struggles to show ROI
- Divorced from the sales process
- Has minimal understanding of the modern buyer or PR’s role in the sales cycle
Sales-Enabled PR
A.K.A. The Zen Way
- Embraces sales enablement
- Blends PR into every level of the sales funnel (awareness, nurture, close)
- Focuses on business outcomes
- Starts industry movements
- Creates stories that grab media interest
- Sharpens and amplifies brand messaging
- Engineers virality
- Has a lasting (and memorable) impact while building brand equity
- Knows social media means people ARE the media
- Measures quantitative and qualitative results
- Integrates earned media into your sales pipeline
- Focuses on all stakeholders—customers, employees, media, and investors
Traditional pr vs. the zen way
Traditional pr vs. the zen way
We win and keep on climbing.
While traditional PR is all about getting hits (and that’s it), sales-enabled PR—the Zen Media way—is about locking in hits and using them as a springboard for your brand.
Our process includes getting to know you so well that we can easily integrate into your team. Our knowledge helps us plan a full strategy that includes locking in press opportunities, writing stellar and accurate articles (so you don’t have to), and amplifying each win to increase reach. We don’t stop at press hits, we keep climbing.
Don't just take our word for it. See what our clients are saying.
ATB Ventures came to Zen Media looking for a partner to establish our lab’s brand and raise awareness of the emerging technology products and services we were building. The team at Zen had a strong track record, a deep understanding of our space and a shared passion for our mission. Their media and communication support have been so invaluable. Every activity and interaction with Zen accelerated positive outcomes and a return on our investment – a testament to their expertise, creativity and quality of work. It’s been an amazing experience partnering with Zen Media. They’ve exceeded our expectations and know how next-generation businesses need to operate in the future.
Sue McGill, SVP of Innovation, ATB Ventures 
Working with the team at Zen Media felt like a true partnership in every sense of the word. Each project was met with enthusiasm, care and extreme attention to detail. We saw direct positive impact from our efforts together and the team continuously went above and beyond to drive the best possible outcomes for us. I look forward to collaborating with Zen again in the future!
Stacy Woloschuk, VP, Customer and Partner Experience, Brim Financial 
We spent an incredible amount of time doing our due diligence when selecting a PR and comms firm to work with. As ATB Ventures works on seeding growth at the edges of innovation and explore opportunities outside of financial services, we needed to find a unique partner who would be able to understand and then communicate what we do. Working with Zen Media was an easy and exciting decision to make after our initial meetings with Shama. The team at Zen bring a unique blend of creativity, optimism, and effective workflow to the table which – coupled with their extensive partnership network – has seen us featured in Forbes and Fast Company to name a few. The team at Zen feel like a true extension of our in-house team and we are grateful for the work we’ve done together thus far, and are excited for future opportunities.
Siobhan Owen, Brand & Content Strategist, ATB Ventures 
Zen Media has been absolutely wonderful to work with — they’ve truly gone above and beyond! Within the first 3 months, we have spoken with The Wall Street Journal, NBC, The Harvard Business Review, Digiday, Ad Age, Ad Week, The Financial Times, Forbes, and many others. Our article in the Harvard Business Review took off and was trending on LinkedIn and our contribution to AdWeek got us the visibility we needed to secure ourselves our own column in the publication.
Kayla Siegmeier, Sr Manager, Communications Strategy, Cheetah Digital 
Shama and her team have provided our firm expert advice that has significantly improved our marketing and business development practices. More than once, I have found myself saying to Shama: “I wish we had known you years ago!” They are very easy to work with and quite personable. I highly recommend them to any professional services firm that needs marketing advice and consulting.
Steve Hoffman, CEO, Hoffman Marcom 
Zen is creative about the approach to gain new business—Here at Nouveau/ImageWear Frame Company we are a B2B organization delivering eyewear to the eye care professional. Zen was able to direct us out of our normal marketing routine and help us get closer to the consumer by developing a “find your Frame” personality quiz allowed the quiz taker to have brand awareness for the brands we were promoting—The entire project was thoughtful, fun and full of promising results.
Teri Fittz,Director of Licensing, Nouveau/Imagewear 
I had the pleasure of working with Shama and her team. They are the ultimate professionals. They do their research. Ask the right questions, and develop the ideal solutions. They deliver on schedule and on budget. They boosted online visibility for Allegiance Capital and helped us secure new clients.
Bruce Condit,VP, Allegiance Capital 
The feedback has been amazing! Working with Zen has been a fabulous experience. Not only do they come up with great ideas and wonderful concepts but I will say they were super patient. We had a LOT to get done and needed to get it done in a very short time frame. They got us right to our deadline and we have a fabulous product now!
Vinita Kochhar, Head of Events, JPMorgan Chase 
We’ve worked together for 3 years. It’s been an absolutely phenomenal partnership. We went from 7 leads to a month to over 100 leads a month, and what’s really amazing about these leads is that they are qualified leads versus the tire kickers we used to get. I’ve worked for more than 30 years in business with all kinds of vendors. I can’t recommend anyone more than Zen.
Malcolm Gilvar, VP, The Trade Group 
Shama has the rare ability to not only provide wonderful results through her company’s marketing efforts, but does them in a way that makes everyone feel comfortable and secure in every decision. Her confidence and expert knowledge shine through in each project. I rely heavily on Shama and the Zen team to help grow our business, but she’s also helped me grow personally as a marketer. I would recommend Shama and her team to help any company grow to its full potential!
Krista Short, Director of Marketing, Falcon 
ATB Ventures came to Zen Media looking for a partner to establish our lab’s brand and raise awareness of the emerging technology products and services we were building. The team at Zen had a strong track record, a deep understanding of our space and a shared passion for our mission. Their media and communication support have been so invaluable. Every activity and interaction with Zen accelerated positive outcomes and a return on our investment – a testament to their expertise, creativity and quality of work. It’s been an amazing experience partnering with Zen Media. They’ve exceeded our expectations and know how next-generation businesses need to operate in the future.
Sue McGill, SVP of Innovation, ATB Ventures
Working with the team at Zen Media felt like a true partnership in every sense of the word. Each project was met with enthusiasm, care and extreme attention to detail. We saw direct positive impact from our efforts together and the team continuously went above and beyond to drive the best possible outcomes for us. I look forward to collaborating with Zen again in the future!
Stacy Woloschuk, VP, Customer and Partner Experience, Brim Financial
We spent an incredible amount of time doing our due diligence when selecting a PR and comms firm to work with. As ATB Ventures works on seeding growth at the edges of innovation and explore opportunities outside of financial services, we needed to find a unique partner who would be able to understand and then communicate what we do. Working with Zen Media was an easy and exciting decision to make after our initial meetings with Shama. The team at Zen bring a unique blend of creativity, optimism, and effective workflow to the table which – coupled with their extensive partnership network – has seen us featured in Forbes and Fast Company to name a few. The team at Zen feel like a true extension of our in-house team and we are grateful for the work we’ve done together thus far, and are excited for future opportunities.
Siobhan Owen, Brand & Content Strategist, ATB Ventures
Zen Media has been absolutely wonderful to work with — they’ve truly gone above and beyond! Within the first 3 months, we have spoken with The Wall Street Journal, NBC, The Harvard Business Review, Digiday, Ad Age, Ad Week, The Financial Times, Forbes, and many others. Our article in the Harvard Business Review took off and was trending on LinkedIn and our contribution to AdWeek got us the visibility we needed to secure ourselves our own column in the publication.
Kayla Siegmeier, Sr Manager, Communications Strategy, Cheetah Digital
Shama and her team have provided our firm expert advice that has significantly improved our marketing and business development practices. More than once, I have found myself saying to Shama: “I wish we had known you years ago!” They are very easy to work with and quite personable. I highly recommend them to any professional services firm that needs marketing advice and consulting.
Steve Hoffman, CEO, Hoffman Marcom
Zen is creative about the approach to gain new business—Here at Nouveau/ImageWear Frame Company we are a B2B organization delivering eyewear to the eye care professional. Zen was able to direct us out of our normal marketing routine and help us get closer to the consumer by developing a “find your Frame” personality quiz allowed the quiz taker to have brand awareness for the brands we were promoting—The entire project was thoughtful, fun and full of promising results.
Teri Fittz,Director of Licensing, Nouveau/Imagewear
I had the pleasure of working with Shama and her team. They are the ultimate professionals. They do their research. Ask the right questions, and develop the ideal solutions. They deliver on schedule and on budget. They boosted online visibility for Allegiance Capital and helped us secure new clients.
Bruce Condit,VP, Allegiance Capital
The feedback has been amazing! Working with Zen has been a fabulous experience. Not only do they come up with great ideas and wonderful concepts but I will say they were super patient. We had a LOT to get done and needed to get it done in a very short time frame. They got us right to our deadline and we have a fabulous product now!
Vinita Kochhar, Head of Events, JPMorgan Chase
We’ve worked together for 3 years. It’s been an absolutely phenomenal partnership. We went from 7 leads to a month to over 100 leads a month, and what’s really amazing about these leads is that they are qualified leads versus the tire kickers we used to get. I’ve worked for more than 30 years in business with all kinds of vendors. I can’t recommend anyone more than Zen.
Malcolm Gilvar, VP, The Trade Group
Shama has the rare ability to not only provide wonderful results through her company’s marketing efforts, but does them in a way that makes everyone feel comfortable and secure in every decision. Her confidence and expert knowledge shine through in each project. I rely heavily on Shama and the Zen team to help grow our business, but she’s also helped me grow personally as a marketer. I would recommend Shama and her team to help any company grow to its full potential!
Krista Short, Director of Marketing, Falcon
Let’s talk.
If you want communications, there are hundreds of firms.
If you want communications that actually yield revenue results, you are in the right place.